What is the purpose of my site?

To create a web presence? To show images of my service or product? To allow customers to request a quote? To sell a product through an e-store?

You may not need the biggest and best website. I can help you maximize the efficiency of site.

Is it consistent in look and feel with business cards, brochures, store signs, and interior decor?

Visual consistency is important because customers become familiar with your business and are more likely to return to your site. They feel like they are developing a relationship with you when they recognize your style.

Do I want my site to be merely functional or to look good and reflect the values of my company?

You can hire any web developer to create a website that functions correctly. However, your design must look sharp. I desire to show your customers the quality of your product or service by making you look good.

How am I going to evaluate whether my website has been effective?

It's important to evaluate all your marketing efforts to find out what works best for you. My hosting service has  tools to track how many hits you are getting and what sites are referring visitors to your website.

How cost-effective will my website be?

When you pay for radio or TV advertising you are sending out your money and watching it disappear. A website is permanent; you pay more up-front, but only minimal fees after that. This is not to suggest that you should discontinue other forms of advertising, but just to compare the returns on your investment.